Ms. UnderstandingsPosted on April 10/2012
A recent poll by among female business professionals in three countries identified common mistakes companies make all too often when marketing to women. A must-read for your brand, this She-conomy article outlines the top six of these missteps. Recurring themes include the cost of misunderstanding how women think differently than men; pigeon-holing by age; and a false faith in stereotypical messages like the ‘you deserve it’ cliché. Read the full article here.
Women:Social amplifiers for your brandPosted on April 2/2012
Venus has long communicated the importance of engaging and empowering women as consumers, considering she controls 85% of purchase decisions. A recent survey by Chief Marketing Officer (CMO) Council and social media firm Lithium has since offered more proof that women could be the most powerful brand ambassadors – particularly in the social arena, according to Social Media Today blogger Steve Olenski. He bases this belief on the following survey finding:
Because of social media, I am more likely to:
80% Try new things based on my friends’ suggestions
74% Encourage my friends to try new products
72% Stay more engaged with brands I like
These results show the power of suggestion and of peer pressure, and brand ambassadors have both amongst friends. Pair this with the results of a survey conducted by BlogHer, the leading women’s news, entertainment and information network online, which surmised that “…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle,” according to co-founder and CEO Lisa Stone.
For the full article, including tips on how you can empower your female brand ambassadors within social media, click here.
Pinpointing Pinterest for brandsPosted on March 28/2012
If your brand hasn’t explored Pinterest yet, now’s the time to get on board. The social media site is growing at an astonishing rate—faster than Facebook, in fact. Compare Pinterest’s achievement of 10.4 million users worldwide in less than a year to Facebook’s audience of just six million in 2005, after launching in 2004. Check out this infographic of quick, helpful stats on Pinterest and decide whether your brand can benefit from pin-up status.
Recognising International Women’s DayPosted on March 09/2012
As an agency passionate about communicating to women, Venus was proud to recognise International Women’s Day yesterday, celebrating the essential role women play in developing economic security for their families, communities and countries. Keeping in mind the considerable barriers that still exist between women, secure incomes and equality, this year the UN Australia is concentrating on fundraising for Partners Improving Markets. This organisation is striving to increase security in markets across the Pacific, where women are targets for bribes, harassment and violence despite the fact they represent 85% of the vendors. For more information on International Women’s Day and this crucial on-going issue, visit internationalwomensday.org.au
Is technology disconnecting us?Posted on March 06/2012
Smartphones and social media are making great strides in keeping us connected—or are they? A recent TED Talk addressed the potential consequences of having such technologies at our constant disposal. MIT professor and psychologist Sherry Turkle cited the damaging effects digital could have on personal relationships and self-perceptions. Social media, for example, lets us project ourselves as we want to be seen rather than who we really are. And besides the obvious distance created by leaving face-to-face conversations for smartphones, Sherry believes that ultimately, we’ll see more technology that offers “companionship without the demands of friendship.” Surveys have shown texting and social networking at meals and in bedrooms is becoming increasingly routine, after all. What do you think? Is technology a detriment or improvement to our human relationships?
Read the Mashable article here.
Facebook has turned the pagePosted on March 01/2012
While you were sleeping or commuting, Facebook released a number of changes that will keep marketers busy this month. As most people guessed, Timeline is coming to Pages. So what does this mean?
- Pages Timelines will roll out by March 31. Brands can activate it as soon as they’re ready.
- Private Messaging will also become available. Although fans need to initiate contact in order for fans and pages to communicate privately. This should become a great customer service feature.
- Reach Generator offers brands paid distribution for brand stories (updates) where they can be featured on the page, on the right hand side of home page, on the newsfeed on desktop and mobile; and finally on the log-out experience.
- No default-landing page. You can direct people to custom tabs by buying ads or pinning the post.
- Five different levels of admin permissions are being introduced.
- Real-time insights are being introduced this month.
- Sponsored Stories get your posts more reach and more engagement. The more engagement you get on your posts, gives you considerably more organic reach.
Overall content remains king.
To find out more about the changes, you can watch Facebook’s video here.
Be a brand of Pinterest.Posted on February 29/2012
With Pinterest reaching 7 million in December and growing, it’s time for brands to jump on board. This month, Sony offered a great introduction to how brands can utilise Pinterest by detailing their experience on the company’s blog. Important to note is Sony’s strong focus on the social aspect of Pinterest, pinning not just products but also images that represent the ‘Sony lifestyle’—and the personality they’d like to convey, we’d say (‘We definitely promise to not be un-cool,’ writes their blogger). And to further maintain that consumer interaction, they’re re-pinning inspiring images from their audience on additional sites like Twitter, Facebook and Flickr. Check out this item of Pinterest here.
Just Click ItPosted on February 27/2012
Nike made a name for itself through traditional campaign approaches—it’s hard to forget the awe-inspiring athletes flying across our TV screens during the ‘Just Do It’ days. Now, the brand giant has just announced another surprising example of how digital hype is overtaking our society and how we market. Over the last three years, Nike has cut TV ad spending by 40 percent to cash in on the closer-than-ever consumer contact that digital provides. Simply put, that’s where their 17-year-old customer chooses to be over TV. As a result, we have Nike Plus (an interactive website for runners) and even digital, data-collecting products like FuelBand.
Read the full article here.
Culture VS. StrategyPosted on February 23/2012
Many of us have experienced the failure of an otherwise sound business strategy because it was at odds with the prevailing company culture. But just how important is a winning environment to business success? Is it more important than an effective strategy– and can you have an effective strategy without a flourishing culture?
This is one of the big questions of business. Many think culture is most important. Apple, for instance, is a successful company with a great strategy, but what would the workers in their alleged Chinese sweatshop factories say about culture? And what about McDonalds? It goes to the heart of whether we see businesses as human or economic entities. This Fast Company article by Bob Frisch expands on the current debate.
The Social landscape snapshot Feb 2012.Posted on February 17/2012
We’ve all just experienced the latest ‘next big thing’ phenomena with Pinterest, which just typifies the shifting sands of social media. Given the constant change and sea of hype, it is always a good idea to regularly check in and get a true snapshot on who’s doing what.
So if you’re wondering which social media will best to boost your brand, this helpful infographic from Media Bistro breaks down the stats of social media’s biggest players right now, including user profiles, ways to utilise and more. Click here to view.
*Image courtesy of Craftsquatch.
Sharing the love this Valentine’s DayPosted on February 10/2012
This great new Leggo’s Facebook page is our latest community management project – and Leggo’s are certainly feeling the love with over 8,000 fans since the page went live a few weeks back. Check out the great Valentine’s Love Song Dedication promotion we’re managing for BWM and HardHat Digital. You’ve still got time to send a personalised love song to your someone special!
To send your personalised love song, click here.
Welcome to the age of the personal brand.Posted on February 06/2012
If the 20th century saw the rise of brands, this new century seems to be taking branding to its logical conclusion:
The personal brand. In a recent interview marketing guru Seth Godin explained his theory that if you are an average worker, the future is looking bleak for you.
Those safe jobs for life our dads once had the option of taking up just don’t exist anymore – and won’t be coming back.
“For 80 years, you got a job, you did what you were told and you retired,” says the former vice president of direct marketing at Yahoo! People are raised on this idea that if they pay their taxes and do what they’re told, there’s some kind of safety net, or pension plan that’s waiting for them. But the days when people were able to get above average pay for average work are over.
If you’re the average person out there doing average work, there’s going to be someone else out there doing the exact same thing as you, but cheaper. Now that the industrial economy is over, you should forget about doing things just because it’s assigned to you, or “never mind the race to the top, you’ll be racing to the bottom.”
However, if you’re different somehow and have made yourself unique, people will find you and pay you more, Godin says.
Sounds like what he’s saying is now days you’d better have a personal brand strategy if you want to succeed..
Lift your brand with two words.Posted on February 06/2012
Appreciation matters much more than you think, according to a recent Harvard Business Review blog article. Whether or not workers feel managers are genuinely interested in their wellbeing is the single driver of engagement in the workplace, reports a worldwide study. Unfortunately, less than 40 percent of people are feeling the love. What managers should realise is that a positive boost actually frees employees to do their best work, whereas negative reinforcement has actually increased the rate of coronary disease for those who felt unfairly criticised by 30 percent. Remember, what holds true for individuals also holds true for brands, social media and building communities. So, it’s well worth it to acknowledge and appreciate your fans. Read the full article here.
Apps mark the Spotify, says Techdirt.Posted on January 23/2012
Spotify is predicted to be one of the Top 8 digital trends of 2012 and TechDirt blogger Mike Masnick is already wondering what we all are: What will the latest music streamer will do to get the edge over the competition? Currently, Spotify allows you to live-stream millions of music tracks and share them with friends on Facebook. It’s not dissimilar to ‘streamers’ like Rhapsody and Mog—mainly because they’re all doing the maximum allowable without getting sued, writes Masnick in a previous article. So what will give Spotify the edge? Some ‘killer apps,’ of course – and aside from the safe, like access to the Billboard charts and Rolling Stone reviews. Will Spotify take us by surprise? We’re all ears.
It’s time to Mobilise.Posted on January 23/2012
Get mobile or get left in the dust. Mobile Internet use is set to topple desktop web practice by 2014, so if now is the time for brands to optimise, research and test what a mobile web campaign should look like. This Forbes article explains how the differences between mobile and desktop browsing actually are vast, and will be crucial to consider when formulating a campaign. Handheld technologies are increasingly perpetuating a greater culture of immediacy than ever before through super quick search methods—predictive text typing, voice or photos taken by phone—and of course, the sociability advantage (91 percent of mobile Internet access is to socialise, versus 79 percent on PC). It will be interesting to see how brands innovate to keep up.
Social media posts change in history.Posted on January 12/2012
Like any technology, people will have their arguments and frustrations with social media. But one factor that cannot be disputed is that it brings people together – and in the case of this Mashable article, to make a difference. Christine Erickson highlights 10 historical events impacted by social media, from enabling aid during the Haiti earthquake, to providing the world with live updates when there was no power during Egypt’s revolt. Consider the author’s thought-provoking question: How would this continually evolving technology have affected the coverage of Princess Diana’s death or relief efforts during Hurricane Katrina?
Get your caffeine rush even faster.Posted on December 15/2011
The days of chatting up the cute barista at your neighbourhood Starbucks are quickly disappearing—in fact, there may be even fewer baristas to chat up. One in four payment transactions at the coffee giant now take place on a mobile device, in the US. Less than a year after Starbucks introduced their payment app, with which customers simply hold up the onscreen barcode on their mobile to the cash register’s 2-D scanner, there have been 26 million transactions on Android, BlackBerry and iOS platforms.
God is in the detail.Posted on December 13/2011
Should you sweat the small stuff? At Hello I’m Venus, we believe the answer is a resounding YES. The world is far too full of the assorted ‘good enough’ stuff, and of the unremarkable variety. Isn’t the process of making a great brand in effect creating a memorable experience? When it comes to making a great experience, it’s the little frills and bows that transform the ordinary into the truly special. In fact, you’ll find that throughout history, the people who have created wonderful experiences and reaped the rewards have tended to be obsessive, fussy, and outright unreasonable when it came to the smallest detail in their visions. ‘Near enough’ is not excellence. Box CEO Aaron Levy poignantly makes this point in this Fast Company article.
Is the small stuff holding you back? Remember the saying: From little things, big things grow.
A big round of app-lause for the 50 best iPhone apps of 2011.Posted on December 13/2011
When the guys at Macquarie consider adding “Angry Birds” to the dictionary, you know the world is completely app-sessed. With the New Year only weeks away, Time has shared the 50 best iPhone apps of 2011. The number one of each category includes Angry Birds, Kayak, Amazon, Mog, Netflix and of course Facebook. Check out the link here to find out the apps you don’t want to be without.
Top Of The Pops. Facebook’s most shared stories of 2011.Posted on December 02/2011
As another year draws to a close, Facebook has revealed the 40 most shared
stories of 2011.
The stories range from laughable to serious, charming and just outright shocking. Twelve of the the stories related to parenting or families and of course Steve Jobs made the list at number 37.
Check out the list below and see if you viewed or shared any of the top 40.
How can brands touch people?Posted on December 01/2011
Brands are always looking for new ways to get closer to their audiences, and today’s upsurge in ‘touch’ technology is helping them do it better than ever—by building a physical connection with consumers. ‘Touch’ is the platform for marketing in 2012, says Mashable founder Pete Cashmore, who expands on this phenomenon in his presentation of the Top 8 Digital Trends for 2012.
Here’s the top 8 list.
1. Touch. Interfaces, screens and devices for iPad, iPhone, Kindle and beyond will be come more interactive then ever. Newer models will literally allow you to fold, roll, bend or twist the ‘tablet’ itself.
2. News aggregation apps. News from all your social networks will be pulled and accessed in one place (example: Flipboard, Pulse).
3. Magazine apps. More magazines–in their entirety–will be transformed into apps. Conde Nast publications (Wired, Glamour, Vanity Fair) has already reported a 268% increase in app subscriptions.
4. Social gestures. This web app shares any of your Internet activity on your Facebook profile. Marketers will obviously want to monitor their browsing very carefully, when it comes to product juxtaposition.
5. TV everywhere. Cable subscriptions and live TV will be watchable on mobile devices like iPads, phones and laptops.
6. Second screen apps. Multiple screen apps will allow interaction with multiple devices while watching TV. For example, while you’re watching Snow White, a Disney app might adjacently gather web link information related to the movie.
7. TV and movie marketing apps. Audiences will be increasingly pursued via entertaining apps versus web. For example, when the movie, Super 8 came out, so did an app that gave phones the functionality of a Super 8mm camera.
8. Social music. Registration to free sites like Spotify will allow you to stream music and share on Facebook, or pay a small fee to listen on your iPhone or other mobile device.
Cashmore mentions additional new ways audiences will be reading, watching and listening, including Apple iTV, which allows you to interact with your digital ‘cloud’ on TV. Watch the full video here.
Aussie ad agencies still not walking the talk.Posted on November 22/2011
Ad agencies today like to position themselves as being the vanguard of all that’s new and great in social media. As this quick little study from local content developers Curated Content shows, they don’t necessarily follow this up with actions. Their analysis of the top 30 agencies in Australia as rated by Mumbrella, showed that of these 77% did not have a Facebook site, 63% no Twitter, 60% no LinkedIn, and 53% no YouTube channel. We’re not saying you have to use them all (we don’t), but surely if you truly ‘get’ social media for business you’d be using it yourself? We think so.
Let’s get back to branding.Posted on October 31/2011
There’s no doubting the marketing landscape has changed at an insane pace over the past five years. And the change is only going to accelerate. In response, we’re seeing an industry wide obsession on engagement, which isn’t a bad thing at all. What worries me is, with all the great data we have available, increasingly marketers are under pressure to deliver only against short-term bottom line ROI – sales. In short, folks, the world is awash with retail strategies with a bit of token branding thrown in. Talk to a client about a big, bold feel good branding idea and you are likely to be escorted out of the building. “We’ll do some branding down the track – right now we need sales.” Herein lies the seed of destruction. Look at what the Big 2 supermarkets are doing to brands. And this is how they want brands to respond. A lack of brand building kills brands. Pure and simple. I love Marty Neumeiers’ Zag approach to branding. He makes a couple of brilliantly simple points about branding:
1. What is a brand? A gut feeling.
2. Why branding? To get people to buy more stuff for more years at a higher price.
When looking at the slideshare of Marty’s fabulous Zag book, consider your favourite brand and how they ‘zag’.
Thank you Steve JobsPosted on October 06/2011
Many millions of words will be written about this man now he has passed. Some will praise, many will condemn. That is the price of success. As a company in the business of brands, we have to take a moment and appreciate the raw talent and vision. Has the world ever seen a marketer who came close to Steve Jobs? Not only a technological visionary, what made Jobs unique was his ability to weave a dramatic story into his brand. He was an evangelist in the truest sense, and his products have achieved near religious status. Following are two of our favourite Steve Jobs moments from back in the day – way before the internet, the iPod and his signature black turtleneck and jeans.
Venus wins Lean Cuisine in Heavyweight Bout.Posted on October 05/2011
Emerging victorious from the Lean Cuisine pitch, Hello I’m Venus will launch its new multi-platform campaign in 2012. Winning a four-way stoush with Clemenger BBDO, Belgiovane Williams MacKay and DDB Melbourne, Hello I’m Venus’ unique strategy won the hearts of the Lean Cuisine panel. So, watch this space for the new Lean Cuisine, Venus style. Faster. Smarter. More Stylish.
TV has gone social.Posted on September 29/2011
Since the dawn of the internet, marketers have been predicting the demise of TV as the dominant popular culture mass medium. So far, this has not been the case. In fact, an interesting phenomena has been quietly playing out over recent years. The advent of fast wireless broadband, mobile devices and social media – in particular Twitter, have revitalised TV as the central content hub in social media conversations. In short, buzz. And what these new platforms have exposed is few things create buzz volume like a new or popular TV event. Social media is also enriching the TV experience as increasing numbers of viewers are now starting to ‘join the conversation’ and tweet live during their favourite show. The social media and TV industry are now very much onto this trend (numbers talk) with businesses like Trendrr now having a dedicated social TV buzz measurement department. This US example tracking the buzz and ratings correlation for Glee shows how easy and instant it is today for marketers to get a measure what’s hot and what’s not.
How do people experience your brand?Posted on September 23/2011
More than ever we live in an over-supplied world with little tangible difference between one competitor to another. They all do the job, more-or-less. Nobody sustains a tangible physical advantage for long before the pack copies or discounts it. So what makes one brand better than the next? People have to think it is better. But most importantly they need to feel that it is better. And this is where the seduction of experience comes in. What does your brand do to visually support the beliefs you want your customers to hold? At Venus we call these visual cues the Aesthetic Diamonds. This Fast Company article is a little bit of a mind trip, but it demonstrates the extremes some businesses go to in visually supporting their brand belief system.
Mad about Facebook campaigns.Posted on September 16/2011
We recently launched Chatswood Chase Sydney’s Mad About Fashion campaign on Facebook and the response has been fittingly fanatical. Since the September 1 kick-off, facebook.com/chatswoodchase has gained over 1,800 monthly active users, with over 2,000 weekly visits in just a few weeks. And we couldn’t help but love the surge of over 500 new ‘Likes’ since the initial launch date.
Word of mouth more powerful than everPosted on September 14/2011
When wine critic James Halliday scored De Bortoli’s Noble One 95 points in his 2012 Wine Companion, tongues started wagging and Venus started creating more noise for this decorated, fine wine.
Visit the Noble One website.
The teacher appears when the student is readyPosted on September 09/2011
At Venus we are fond believers in the expression “the teacher appears when the student is ready”. For those in the industry looking for advice, here’s a list of female mentors who can share a fireside chat. At Venus there’s also a few men who will give you the non-Neil-French perspective on a career in advertising. Come and say “Hello”.
Click here to read the full article. AdNews members only.
Swinburne Open DayPosted on September 08/2011
We’ve just delivered our first Open Day campaign for Swinburne and we’re wrapt with the results. Across the 3 campuses where open days were held (Hawthorn, Prahran and Lilydale) attendance was up 36% overall on 2010, which augers well for solid growth in 2012 enrolments. Venus created a number of initiatives to make sure these events were firmly on the radar, including an extensive online campaign and a live morning cross from Channel 9’s The Today Show.
Who’s your tribe?Posted on August 31/2011
It’s time to forget about targeting your audience through demographics alone. Seth Godin argues that the internet has revived one of the oldest human social units, the tribe. Founded on shared ideas and values, tribes enable ordinary people to incite big changes by harnessing the power of our need to connect over our passions and issues. The new question is “what is your audience passionate about?”
Not just a pretty face.Posted on August 31/2011
It’s what’s on the inside that counts right? Then why do so many females still feel it is their looks that really matter when it comes to determining their ultimate success in life? Maybe it is females themselves who are perpetuating the problem.
Social media and the end of gender.Posted on August 30/2011
Traditional media largely defined audiences by metrics such as age, gender and income but with the explosion of social media these metrics just don’t cut it anymore. People aggregate online according to their shared passions and interests and increasingly data capture enables researchers to track this in a meaningful way. Wouldn’t you prefer to be defined by your likes and dislikes rather than how old or young you are, your gender or what you earn?
Are you down with mobile mums?Posted on August 19/2011
There is no group of people more time-poor or multi-task-focused than mums. And they have always rewarded great opportunities for marketers who can help them save time, get organised and stay connected. If mums are one of your key audiences, you cannot ignore the emerging potential of the Smart Phone. Local penetration is tipping 60% and booming with this audience as mums embrace the one-thumbed convenience and make their lives easier. This US article from Washington Post provides some food for thought.
Read more here.
Venus is Australia’s premier agency specialising in marketing to women, so if you want to know more on mobile mums feel free to start a conversation with Miles or Bec.
What Al Jazeera can teach us about the power of creativity.Posted on August 15/2011
Wadah Khanfar, the director general of Middle Eastern independent news network Al Jazeera, has been listed at Number 1 in Fast Companies ‘100 Most Creative People In Business 2011’. This bares reflecting on. About 10 years ago 9/11 changed the world, and we are still seeing the fallout of decisions that flowed from that event. One remarkable thing, looking back, is the knee-jerk perception West had of Al Jazeera. It was seen, to a large extent, as the mouthpiece for Muslim extremism, and by proxy of Al Qaeda. The US Military even delivered missile strikes on their offices. Come forward to 2011 and Al Jazeera stands, perhaps the most independent, creative and vital news network in the world. They have played a central role not only in supporting the Arab Spring, but getting images of oppression and uprising wherever they happen out to the world. Their story is amazing and inspiring – and hugely creative.
I’m feeling emotional.Posted on August 10/2011
I don’t know about you, but when I think of a typical marketing meeting, the first thing that comes to mind is a bombardment of data and logic benchmarking comparing and quantifying our product or service.
Business is all about being rational. Quite the opposite of humans if you ask me. Great brands seem to understand this. Nearly any great brand you can think of is underpinned by some kind of story that appeals to our animal spirit and evokes and emotional response. This article on how Hollywood markets their stories makes a simple but profound point on the power of appealing to emotions.
Is More Choice Really More Freedom? Ask Steve Jobs.Posted on August 03/2011
Have you tried to buy a plain old pair of jeans recently? Good luck. This interesting Ted Talk by Barry Schwartz raises some great questions about the overwhelming choices we now face in all facets of daily, life, and more importantly how we as consumers are responding. Apple are the masters of overcoming the paradox of choice. How many phones does Apple offer?. Surely not since Henry Ford and the T-Model has a manufacturer been able to ostensibly and successfully offer so little choice. They make things simple for consumers. “I want an Apple—.” The strange thing is despite this lesson, marketers en-masse keep brand extending and making more and more choices for consumers who are already overloaded and looking for simple answers. We believe smart marketers of the future will realise there are huge rewards for offering less choice.
Will and Kate. 2011’s greatest marketing campaign.Posted on July 12/2011
The UK government should have entered Will and Kate’s wedding in every category at Cannes. It would have won campaign of the decade, let alone campaign of the year. This royal public relations stunt had pomp Princes, Princesses, pageantry and of course, Pippa. The ailing British motorcar industry even received a peerless product placement. Ultimately, a stark reminder of the power of a classic and irresistible archetypical fairytale. And KERPOW! mix true love with social media and the honeymoon looks like it’ll never end.
Lounge room tweets go global.Posted on July 12/2011
Once upon a time, DVRs were going to be the big TVC killer. But now, it’s the smart phone. Just think about your own viewing habits or when the world tuned into the SBS show, ‘Go Back to Where You Came From’. The live Twitter conversation was mind blowing. The tweets were flying in so fast there was hardly time to watch the show. The secret for brands is to leverage this smart phone interactivity into TV campaigns.
Why do you love your favourite brands so much?Posted on July 12/2011
Children ask us ‘Why?’ from as early as two years of age. This inquisitive natural reaction to find out the reason behind every move we make, seems to be, according to charismatic marketer and ad man, Simon Sinek, a key motivator we’re just discovering in today’s consumer space. He says, ‘People don’t buy what you do, they buy why you do it’. And now is the time for you to find out why.
Grandmothers can be very insightful.Posted on July 08/2011
My grandmother always told me, ‘there’s a place for everything and everything in its place.’ I know she wasn’t referring to tweets, facebook, texting, emailing or physically putting pen to paper but that’s how I interpreted her words of wisdom.
For me, nothing beats receiving a thoughtfully written, beautifully scribed note. These days it’s unique, special and something that should be cherished. But if it means I’ll be forgotten on my birthday, I’d prefer to receive any form of adoration, even if it is an ABREVI8TD TXT.
Muse N’ Motivation ‘Whatever happened to the pen being mightier than the sword?’
Like or love Facebook. It’s our new big brother.Posted on July 08/2011
It’s the year 2011 but George Orwell’s 1984 character, Big Brother, has come to life well and truly with the rise and rise of Facebook. ‘Facebook is watching you’ and here’s how Facebook brand sites are influencing or replacing static brand sites. Is your brand up with these latest changes?